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Whether support is an organization, a function, or just a job to be done at your company, chances are you’re making the same mistake. And it all starts with the single most common misconception almost all leaders have about customer support. Read on to find out what it is!

Every customer support leader is making this one major mistake

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Companies are rushing to talk to customers on any and every channel. But most of them aren’t ready for what comes next: the replies. Having an omnichannel strategy is great — even necessary. But don’t be surprised if it’s way harder than you expected.

One simple reason your omnichannel strategy will backfire

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Welcoming a new client? Getting feedback on a product experience? Here are eight useful B2B email templates for building strong client relationships

8 personalized B2B email templates for building strong client relationships

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Introducing yourself to a new client? Sending a sales outreach email to a potential customer? Here are six useful business email templates to help you deliver crisp, personal communication with clients.

6 business email templates for crisp, personal communication with clients

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Handling customer complaints can be tricky as no one complaint is the same. But if you equip your team with the right skills, knowledge, and tools, it doesn’t have to be. Here are eight tips and email templates to handle complaints with care.

How to handle customer complaints with care

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We live in the era of "peak" customer. Whether it’s success, service, support, experience, or obsession, we’re obviously obsessed with customers. So why does it feel so frustrating to be a customer? And why does it feel so overwhelming to lead a customer-facing team? The answer to both questions is we’ve lost the human touch. Here’s how to get it back.

The Human Touch: A Manifesto

<p>🚨 The Science Behind Strong Customer Relationships — new research out now! 🚨</p>

Front Page is for leaders who believe in the impact of meaningful connections with customers. You’ll find fresh ideas for focusing on what matters, inspiring your teams, and connecting with customers in genuine, human ways.

Stories that focus on building stronger customer relationships

Connect with customers

5 common communication problems with customers (and how to solve them)

4 well-crafted emails for asking customers for product feedback