How 2 leading hospitality companies give guests a personal, 5-star experience

Emily Hackeling,

Content Marketing at Front

17 April 20200 min read

Here's how Domio and The Guild are partnering with Front to make every stay a welcoming 5-star experience for guests.

You step inside and put down your suitcase. The rush of the airport starts melting away as you look around at your home for the next few days, and you let out a deep breath in relief.

It takes a lot to make a place feel like home, especially when it’s only temporary. In the hospitality business, that’s what you’re tasked with — making millions of visitors feel comfortable and cared for, no matter where they’re from or how long they’re staying.

Here’s how three industry-leading hospitality companies are using Front to scale their businesses worldwide while making every stay a personalized, 5-star experience.

Domio coordinates teams across 7 cities to provide luxury stays

About Domio

Looking for a cozy-yet-stylish place to stay on your next trip? Look no further than Domio. They provide vacation homes and branded apartment-hotels that are professionally curated and designed for comfort and style. They are currently in Austin, San Diego, Boston, Honolulu, New Orleans, and Nashville. Far more than your typical rental, every home meets high style and cleanliness standards that go beyond your expectations.


Before Front, Domio used Gmail and Google Groups, but emails from customers and prospects were falling through the cracks. With more than 200 homes in seven cities, Domio needed a way to get messages to the right person in the right location, so they could give customers quick responses, like, “Here’s how you connect to the WIFI!” They also needed a way to tell if an issue was resolved or still needed a response.

“Before Front, we weren’t nearly as efficient as we are now. We were missing emails in our shared inboxes, unnecessarily forwarding messages between departments and had a lack of communication across our emails. Now, not only do we respond more efficiently, but we are also able to collaborate as a team and use Front’s automation tools to better serve our customers.

– Umer Usman, Director of Marketing, Domio


From support, to sales, marketing, real estate, and operations, the entire 40+ person Domio team uses Front. Tags in Front help them stay organized and assess feedback, and message templates and rules help them work more efficiently to answer customer messages faster.


Faster response times: The Domio team responds faster than ever. Front's rules and assignments get messages into the right hands instantly. For example, if a Keurig isn’t working in Nashville, that message goes directly to a local maintenance teammate. No messages fall through the cracks, and customers get answers faster.

Increased efficiency: Every team at Domio uses Front’s message templates. Marketing can automatically request reviews after a rental ends. Support can send explanations and directions faster and with more accuracy. Real estate can easily extend custom leasing offers.

Business insights: Front's analytics and tags help their operations team collect more data, get better insights, and improve the guest experience. They’re able to organize customer feedback from multiple channels, so they can see trends in property rentals and gauge which rentals are booked most often.

The Guild connects guests with tailored local experiences

About The Guild

The Guild is a collection of boutique hotels located in upscale residential buildings — offering 24/7 concierge services, the amenities of home, and local insights. They have properties in Austin, Dallas, Miami, and Cincinnati (coming soon!). Every space features hand-picked furniture and one-of-a-kind decorative pieces. Guests can customize every part of their stay, like what to set the thermostat before arrival, and what kind of groceries to stock in the crisper.


Before Front, The Guild juggled messages from customers over SMS text, phone calls, and four different Gmail accounts. Customer experience suffered when handing off conversations between employee shifts. The team lacked transparency into customer messages. Relying on solely Slack and Google Sheets made it difficult to evaluate guest feedback and issues and gave them no context.

“Our communications systems were a mess. We were piecing things together that quite simply didn’t need to be pieced together. Rather than having everything under one roof, it was all spread out. Email, text messaging, and phone calls were all separate.”

– Alejandra Garcia, Growth Team, The Guild


Front eliminated the chaotic switching between communication tools for The Guild's entire 28+ person team. Teammates each manage their own shared inbox with messages from a dedicated group of customers. They integrate their CRM so they can see all relevant information on customers when they're replying, like how many times they've rented, or where they're coming from. Front's rules have made teams more efficient and allowed them to take ownership over emails, so nothing slips through the cracks.


Faster response times: Teammates work together on shared drafts in Front to write better responses. With 72 message templates, guests receive immediate replies to issues – whether it’s about building maintenance or pool hours.

Efficient collaboration: With shared inboxes in Front, they have more transparency into customer messages, and better insight into customer needs. They’ve also cut down on internal emails since they can assign and comment on messages in Front. Working in one place in Front, they’ve cut down on the number of open tabs they have to have open to work — from 14 to three.

Hospitality is about giving travelers the personal and caring service they need to feel comfortable. By partnering with Front, hospitality companies can give their teams the clear, efficient communication they need to work more efficiency provide every guest with a 5-star experience that feels like home.

Written by Emily Hackeling

Originally Published: 17 April 2020

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