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Integrations – all your apps in one place

Every team relies on a set of tools to get work done. CRMs, project management tools, knowledge bases, and more — these are all critical parts of your business’s unique puzzle. With Front, you can connect all these tools into one central place: your inbox.

Connect Front with your most trusted tools

When you start with Front, you’ll have access to many integrations right off the bat, Some of the most popular integrations are:

CRMs: Log activities and update opportunities without needing to switch back and forth between tools.

  • Salesforce

  • Pipedrive

  • Base CRM

Project management apps: Create or update tasks right from your inbox –

  • Jira

  • Asana

  • Github

  • Trello

Company admins can enable integrations for all teammates. Each integration differs very slightly in set up, but in general it’s a very simple process and can be done in a few clicks. You can also create a custom integration using our API.

Once enabled, all teammates will be able to access and use the integrations in Front by simply signing in with their individual credentials for that app the first time they use it. This will sync the data from the third-party app into Front. 

Integrations gif

How do integrations streamline your workday? 

There are several ways that integrations can integrate (pun intended) into your workday. You may want to refer back to data held in another app, or maybe you’ll want to create a project or task right from your inbox. Here are popular ways teams use integrations in Front to work more efficiently:

  • Salesforce: View information about a contact, update details on the account, or view open opportunities —all without leaving your inbox.

  • Asana: Easily create tasks from Front so you can track and prioritize work or change project status, without losing the context from your email.

  • Jira: Easily escalate issues or bugs to Product or Engineering directly in Front. Attach the customer message directly to the issue so the team can read real customer feedback.

  • Zapier: Trigger an action in another tool that Front doesn’t integrate with or vice versa. Internally, we use it to do proof-of-concept testing: for example, when a conversation comes into Front, we use Zapier to look at the from recipient, cross-reference Salesforce to find the account they are associated to, and then apply a tag based on the segment so the support team can more easily prioritize their queue.

  • Slack: Send a notification to a Slack channel, get a Slack alert for urgent messages in Front, or send a Slack message to Front — that way you won’t forget to take action on it or follow up.

Accessing integrations from Front

Your apps can be accessed in Front in several places.

Tag menu

When you click the tag icon on a message, you can do more than just tag! When you enable project management integrations like Asana, Github, Jira, and Trello, you'll be able to link the open message with an existing task or issue in these apps, or create a new one. 
And, when you mark a task or issue is complete in Jira, Github, and Asana, it will reopen the conversation in Front so you can get back to the customer and let them know the issue is fixed.

tag menu

Integration panel

On the far right side of your Front inbox you'll find the integrations panel. Use the arrows to have it expand or collapse at any time. This is where all your enabled integrations can be found. When you click on a tool, it’ll open so you can reference the information in that app or make updates in real time. 

For example, if you open an email in your inbox and want to consult your trusty CRM, you can pop open the integration panel and scroll to the app of your choice. Most integrations will display information directly related to the open message based on the email address of the sender. Then, you can view important context or update an opportunity — all from Front. 

Set up an integration channel

You can also integrate certain message channels with Front, such as Chatra, Aircall, or Delighted. These allow you to send or receive messages through that app in Front. These are set up in Front from your integration settings in the partner app – here’s an example from the Chatra integration.

For example, the Aircall integration logs your call activity and voicemails in an inbox in Front as messages for follow up, or the Delighted integration will sync all your NPS surveys as messages in Front for you to reply.

You can organize integration channels into any team inbox, like a "Support" inbox for your support@ email channel and Aircall calls, or you can create a separate inbox for each.

Keep learning

Customer Story - 3 Min ReadBetter Mortgage uses Front to make their loan officers 1200% more productive
Learn how Better.com, a mortgage company reimagining the industry, has used shared drafts, message templates, and analytics to improve their workflow, scale personal customer communication, and ultimately make their loan officers 1200% more productive than the industry average. Better.com is an online mortgage startup that takes a very team-based approach to selling and processing. Because the mortgage business relies on incredibly personal, high-touch customer communication with mortgage seekers, Better.com puts in a lot of thought into how to retain a human connection with customers while online (and growing so rapidly). They use Front to collaborate, provide personal communication that scales, and improve efficiency to meet their rising demand.  They have 3 favorite features in Front that have helped them close deals faster and build strong, more personal relationships with clients as they grow without turning to a robotic solution that sacrifices human communication in an industry that relies so much on customer trust: Analytics provides visibility into impact by allowing managers to gain an intimate understanding of customer needs, team performance, and handle time.  Shared inboxes and shared drafts make hand-offs seamless, so that any teammate can have visibility into what’s going on with a client, and make high-touch communication a team sport.  Message templates save time and keep the brand voice consistent. Better saves a variety of email templates that their team can use and then personalize.  Analytics has been the bible for my managers as they're working with their teams and they're looking to understand not only how their agents are working, but what impact they’re having. So it's an integral part of our workflow. It's something that we're checking every day.”—Sarah Pierce, Head of Sales, Better.com Analytics, shared inboxes and shared drafts, as well as message templates are now the backbone of their workflow. They’ve also been able to automate their workflow with rules, giving the team even more time back to focus on the quality of their communication with customers. After using these features in Front, their loan officers are on average 1200% more productive than the average industry loan officer, Pierce says. Curious how improve efficiency and teamwork for your own team? Check out the inspiration below.  Do it yourself Shared drafts When there’s a complex customer need or a highly important opportunity, it can be beneficial to write an email as a team. Share a draft with as many people as you want to leverage the expertise and knowledge of a variety of people.  Message templates Create a variety of message templates to help train your team how to respond, keep tone and voice consistent, and save time. Teammates can then go find the message template that fits their need and spend more time personalizing the message. This ensures that the quality of customer communication doesn’t dwindle as your team becomes busy, and lets the emphasis always be on personalizing the message.  Analytics Better.com uses their Analytics tab to get insights into employee performance, customer needs, and more so they can constantly be improving their workflow.  They’re able to anticipate when it’s time to hire by evaluating when their team is overwhelmed, see who’s equipped to handle the largest deals, and their busiest hours. 
Read customer story