The familiarity of Gmail with the power of a help desk

Front is a Gmail alternative that streamlines communication to enable exceptional service at scale.

8,500+ companies delight customers with Front

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And we don’t let them down

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A better way to manage email

Easy like Sunday morning — even on Mondays

Front’s familiar inbox interface makes normally headache-inducing activities — from onboarding to a busy day’s work — a very welcome breeze.

Automated workflows that make work flow

Save time with powerful workflow automation that’s simple to set up, maintain, and scale however you need it to.

Collaborate like never before

Give your customer service team the gift of effortless collaboration. Loop teammates in with simple @mentions on emails. Share conversation history with ease. Escalate messages in just a click.

How we stack up


Front supports multiple communication channels, offers powerful workflow automation, robust collaboration and productivity capabilities, and analytics.

  • Front is built to support any channels you use to communicate—email, WhatsApp, SMS, Telegram, voice, and more

  • Front has a robust rules engine with many trigger conditions, filter conditions, and resulting actions you can use to create optimized workflows across departments

  • Front offers powerful collaboration capabilities that ensure teammates have clear ownership, visibility, and are able to work together in real-time

  • Front offers a robust set of productivity features that enable individual agents to save significant amounts of time

  • Actionable analytics enable you to make adjustments to staffing, coach your team, and understand and improve customer satisfaction


Gmail has basic automation and productivity capabilities like filters, assignments, and shared visibility, suitable for small teams and organizations, but not optimized to run your business.

  • Gmail is only designed to support communication over email. They offer some lightweight integrations, but do not offer meaningful consolidation of channels.

  • Gmail’s automation capabilities are limited and they only offer the ability to send an email to a label, or archive, delete, star, or automatically forward your email

  • Google groups offer basic collaboration capability with shared visibility and manual assignments

  • Gmail offers limited productivity features like basic email templates, AI compose, and snooze.

  • Gmail doesn’t offer built-in analytics and requires using a separate browser extension or app from another provider

You’re in great company


Culture Amp has achieved net promoter scores of over 60 since using Front. Now that’s something worth promoting!


Branch saw a 482% return on investment (ROI) with Front, driven by over $715,370 in productivity and cost savings.


MNX has saved $200k in productivity/efficiency savings.

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Integrate your favorite apps — or build your own

Take back your browser tabs. Integrate your apps, data, and channels into the same tool you use to message your customers.

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