Front vs. Email Clients: Email isn’t made to scale with your team and customers. Front is.

Email is built for individual relationships — but not for growing businesses. So how do you keep the personal nature while you scale your business? We have some good news: Front is designed to do both.

Seamless, built-in collaboration — right on the customer message

Built-in collaboration features let your teams work together across departments and directly on the customer message. No more time or context lost switching to other tools for teamwork.

Analytics for team performance and customer experience

Front gives you visibility where you need it. Access analytics to pinpoint areas to improve, so you can close business faster and keep customers happy.

No-code workflows that cut down on manual labor

Replace manual busywork with easy-to-build automations that can assign, escalate, and reply to every message on time — so your employees don’t get bogged down and you can retain top talent.

How do we stack up?


For fast-growing, collaborative teams that value personal communication — but need to deliver at scale, and alongside analytics and automation.

  • Designed for team collaboration

  • Integrates data from all systems

  • Automation eliminates manual workflows

  • Provides sophisticated analytics on teams and customers

  • One omnichannel inbox that integrates all communication channels into a single interface


Designed for personal, one-to-one communication... that’s about it.

  • Designed for individual use

  • Customer context and data lives in 3rd party apps

  • Does not support automation

  • Cannot be measured, so it can’t be improved

  • Team members need different tools for different channels

What makes Front different

Email lacks the sophisticated workflows your business needs, but you can’t work without it. We bring email into a modern customer communication hub. It’s quite a makeover.

  • Comments, shared drafts, and team inboxes make it seamless to collaborate on customer messages and stay aligned, so teams become extraordinarily efficient at answering complex customer questions.

  • Front brings all critical customer information — account data, message history, and collaboration capabilities — directly alongside the customer message. No more silos or time lost pivoting between tools.

  • No-code, custom automations instantly triage, escalate, and assign all incoming messages, keeping manual work at bay and your team focused on your customer.

  • Deeply understand your customer’s experience and team’s performance so you can know exactly how to improve and scale success.

  • One shared place to view all customer messages from all communication channels, so nothing falls through the cracks and it’s easy to respond quickly, accurately, and thoughtfully your customer’s preferred way.

Front makes it easy to be sure we’re not missing emails. It gives us visibility we never had with Outlook.

Judith Leung, Sales Support Team Lead

Hear it directly from folks that made the switch

No more emails about emails. We know what’s going on at all times. We know exactly what’s a priority, right away.

Logistic Dynamics

We’re sending far fewer emails now that we have message comments in Front, and the ability to tag emails in Front allows for faster retrieval and searches than we had in Outlook.

Our customers are happy. Yours will be too.




Build stronger relationships with Front

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