Front Products and Services Privacy Notice

Effective as of March 5, 2024.

This Products and Services Privacy Notice (“Notice”) describes how FrontApp, Inc. ("Front," "we", "us" or "our") handles personal data as instructed by our Customers in the course of providing certain features of our Services to them, including through cookies and similar technologies. We engage in the activities described in this Notice as a service provider to our Customers and subject to our agreements with them.

For information about how Front handles personal data when we determine how and why it is used, such as when we collect personal data through our websites or in connection with our marketing activities, see the Front Privacy Notice and Front Cookie Notice.

As used in this notice, “Customers”, “Services” and other capitalized terms used but not otherwise defined in this notice have the meanings given in the Front Software-as-a-Service Agreement.

Front Knowledge Base

Our Knowledge Base product employs the following technologies:

  • Cookies, which are text files stored on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for purposes such as allowing Customers to track and analyze Knowledge Base visitor use, navigation, and other statistical information. You can learn more about cookies and how they can be controlled at
  • Browser web storage, also known as locally stored objects, functions like cookies but enables the storage of a larger amount of data.

The specific cookies and web technologies used by the Knowledge Base are as follows:

Name of the cookie/technology Purpose Duration of the storage after visit Who serves the cookie/technology
Cookie: _ga When Customers choose to integrate their instance of Google Analytics with the Front Knowledge Base, this cookie is set to distinguish one visitor from another, allowing Customers to gain insights into the use of their Knowledge Base functionality. 13 months Google
Cookie: _ga_<id> When Customers choose to integrate their instance of Google Analytics with the Front Knowledge Base, this cookie is set to identify and track an individual session on a visitor’s device. 13 months Google
Local storage: _front_kb_visitor_id When Customers are on a subscription plan that includes the Knowledge Base Analytics feature, JavaScript local storage is used to establish unique visitor IDs, allowing Customers to gain insights into the use of their Knowledge Base functionality. Perpetual Front

Third Party Services

Customers can choose to integrate into their Knowledge Base instance certain Third Party Services that may collect personal data from their Knowledge Base visitors, including through cookies and other technologies. For example, when Customers embed videos from third party platforms such as YouTube, Vimeo, and Loom into their Knowledge Base, these embedded videos may use cookies and other technologies to function and collect personal data for other purposes. For information about how Third Party Services handle personal data and use cookies, consult their respective privacy policies and relevant product documentation.

Visitor choices

Most browsers will let Knowledge Base visitors reject cookies and clear cookies and local storage by following the instructions in their browser settings. Knowledge Base visitors may also use features provided by Google, such as this one, to opt-out of being tracked by its Google Analytics service.

Applicable laws in some jurisdictions may require Customers to inform visitors as to the nature of cookies or other technologies utilized by their Knowledge Base, and in certain circumstances, obtain visitors’ prior consent to the placement and/or use of those cookies or other technologies.

If visitors elect not to activate certain cookies or disable and clear cookies and local storage, certain visitor-facing and Customer-facing features of the Knowledge Base may not function. For example, the cookies/technologies listed in the chart above must be active to enable the corresponding purposes.


The technologies we use may change from time to time and this Notice is subject to change at any time.


If you have any questions about this Notice, please contact us at [email protected].

English version controls

Non-English translations of this Notice are provided for convenience only. In the event of any ambiguity or conflict between translations, the English version is authoritative and controls.