The future of email is collaborative in the mortgage industry
Front and IDC partnered to study the benefits and drawbacks of a collaborative email platform.
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Interviews with Front customers showed that collaborative email effectively ended the frustrations of siloed customer replies, disorganized shared inboxes, and lack of clarity on communication ownership.
In the mortgage industry, loan officers, processors, underwriters, and other stakeholders must collaborate in guiding borrowers through the mortgage process. Loan officers, in particular, face difficulties handing off customer communication, which slows down the process and negatively impacts team morale, borrower experience, and sales.
In this guide, you will learn:
The pitfalls of traditional email and new data on the benefits of collaboration
How collaborative email can translate to time savings and more efficiency
Real results from customers using Front to manage customer communication