Email templates for apologizing to customers

Mistakes are unavoidable — but a good apology can make it right.

When you’re in a customer-facing role or leading a team, apologizing to customers is part of the job. 

Crafting a message that strikes the right tone for your apology can certainly be an art — and we can learn a lot from seeing how others do it.  

We collected a few real apology examples from customer success managers and company leaders. They contain great copy for admitting your mistakes, apologizing, and setting customers up for future success.

Get examples for difficult situations: 

  • When you were wrong and need to correct what you previously said

  • When you’re working on a fix but you’re not there yet 

  • When you need more clarity to resolve an issue

  • When you have to explain product outages or security notices 

Get your copy

You might also like

Sales to customer success handoff templates
Sales to customer success handoff templates

Instead of handing off customers, reframe it. You’re passing them to the best person to help them succeed. Use these templates from Front and Guru ...

Improving the Customer Experience

In this report, we explore the importance of a quality customer experience and the top barriers preventing companies from delivering them.

Dedicated or pooled customer success models: Which is for me?

Whether you’re at a small, medium, or large company, the same thing holds true: customers are the heart of your business.

A guide to managing customer relationships at scale
A guide to managing customer relationships at scale

Tips, templates, and workflows for empowering your customer success team to give a better experience, plus how teams use Front to manage customer r...

Give Front a try today