Research

Rethinking how marketing agencies approach client communications to drive growth

Traditional communication tactics aren’t working for agencies. 

Agencies are not for the faint-hearted; teams are constantly juggling multiple deadlines for several clients who expect performance-based results, and cross-functional project management demands can be overwhelming. 

We were curious:  how are marketing agencies juggling multiple projects in their pipeline while meeting client expectations around collaboration and communication? So, we surveyed roughly 170 respondents working in advertising, marketing and PR agency roles to find out. 

In this report you’ll learn:

  • How marketing agencies maintain relationships today 

  • The (many) other trends that are changing the way agencies communicate

  • Why marketing firms have a chance to revolutionize how they build relationships with clients—and turn them into partners

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