Customer expectations are higher than ever, and AI is reshaping how businesses operate. Innovative companies are turning to Front to help them deliver exceptional service at scale, especially as we’ve grown into a multi-SKU platform and seen record traction this year. To help even more businesses increase revenue through smarter service and operations, we’re doubling down on our partner ecosystem.
Today, we’re thrilled to welcome Mike Kane as our new Senior Vice President of Global Channel Sales & Partnerships, leading the next phase of growth for Front’s partner ecosystem.
Mike joins from Dialpad, where he built and scaled one of the most successful channel organizations in the customer experience industry. He brings deep experience working with TSDs, master agents, and technology partners and a people-first approach that’s earned him lasting respect across the channel community.
Mike will lead our global partner strategy as we expand our reach through TSDs and other key partnerships. This marks the start of a new chapter for Front: one focused on helping partners unlock new revenue opportunities by delivering better, faster customer experiences.
We sat down with Mike to hear more about what excites him about Front, and where he sees the biggest opportunities for partners, customers, and the channel.
Why Front? What drew you here at this moment in your career?
Front is solving one of the biggest and fastest-growing challenges in B2B: support and service have gotten incredibly complex. More channels. More systems. More expectations. Agents are stuck navigating a maze instead of serving customers. Leaders don’t have visibility into what’s working, what’s not, or where revenue is being left on the table.
Front takes that chaos and makes it simple. It brings every customer conversation, every teammate, and now AI into one workflow.
Partners see this every day in the market. They’re being asked to help customers consolidate tools, reduce total cost of ownership, and move fast on AI. Front does all three, and it does them in a way that doesn’t require a huge band-aid of integration or change management.
I’ve spent my career helping partners bring transformative platforms to their customers. When I met the Front team and saw what they’re building: a modern, AI-powered alternative to legacy ticketing and siloed communications tools. The opportunity was obvious. This is where customer operations is headed, and the partner community is going to be a massive accelerant.
You’ve led channel organizations through different stages of growth. What opportunity do you see here?
The channel has never been more important. Customers are looking for trusted advisors who can guide them through complexity, whether that’s in communications, CX, or AI transformation. The channel is really at a turning point.
Customers aren’t just buying phones or helpdesk software anymore; they’re looking for a strategic partner who can simplify their tech stack, improve service, and prove ROI fast. And AI is obviously accelerating that shift.
Many legacy platforms were built as point solutions for ticket deflection, not modern service. Front was built for collaboration and speed. With our partner community, we can bring that to thousands more B2B companies that are hungry for a better way to operate.
The opportunity is huge: grow wallet share with existing customers, win new deals where legacy tools are failing, and lead the next wave of customer experience transformation. My job is to make sure partners have everything they need to capture that upside with us.
What’s your philosophy on building great partnerships?
It starts with trust and transparency. The best partnerships are built on real alignment, knowing where we win together, being clear on expectations, and celebrating the shared success.
I also believe in showing up. Being present for partners, listening, and solving challenges together. That’s how you create momentum and loyalty that lasts.
What can partners expect from Front moving forward?
We’re building a world-class ecosystem. Over the next year, you’ll see a major investment in how we support, enable, and reward our partners, especially across TSDs.
We want to make it easy for partners to bring Front to their customers, deliver value quickly, and grow recurring revenue in the process. You’ll see more training, more collaboration, and more opportunities to win together.
If you’re part of the TSD or channel community and want to connect, reach out to Mike on LinkedIn
Written by Front Team
Originally Published: 16 December 2025
