When it comes to customer support, many teams spend the majority of their time — and budget — on a help desk tool. Finding the solution that’s right for your team requires parsing through an overwhelming list of options and complex levels of functionality. But do you really need a help desk? There’s a chance you might not.
Instead, your team can bring the power of a help desk directly into your inbox with Front. Front allows you to easily prioritize and solve a high volume of customer requests from any channel — like emails, SMS texts, and tweets — and get the context you need to give fast, personal replies.
Throw the complicated setup, unnecessary structure, and bloated invoices of a help desk to the wind — an alternative to a help desk solution like Front could be a better fit for your team. Here are 6 questions to ask before you invest in a help desk solution.
1. How do you plan to implement it?
Implementing a help desk solution usually requires weeks of preparation and planning: configuring categories to organize customer tickets, working through how you’ll route incoming messages, and setting up accounts for everyone on your team. For every new channel, you have a new set of parameters to configure. Often, teams rely heavily on in-house IT teams to do this heavy lifting — and we don’t blame them.
Our customers tell us implementing Front is a breeze in comparison to setting up a traditional help desk software. Why? Because you only have to build out one routing and organizational structure for all your messages from any channel: group email aliases, social media handles, SMS text numbers, and more.
View your individual work email, plus all your support channels like group email, SMS texts, tweets, and more in one inbox.
If your team decides to get a Twilio SMS number, for example, all the routing rules and tags you already have in place for your emails and tweets, automatically applies for your texts. Just add the number as a channel in Front, and voila! Your team can start texting customers in minutes.
2. What resources are you dedicating to help desk training?
Time is precious when it comes to customer support. Every minute your team has to spend training to use help desk software is one that could be spent helping customers.
Front doesn’t have the steep learning curve of a help desk. It’s an inbox, so it looks and feels a lot like working in your typical email client, like Gmail or Outlook — but with the bells and whistles of a help desk built-in.
Firebox, a London-based online lifestyle retailer, said training employees to use Front was a breeze compared to Zendesk, which required hours of teaching sessions. “With Front, it only takes 15 minutes to get going. Anyone who’s used email before can use Front,” Firebox Operations Manager Jannes Schuiling said.
3. What workflows power your team?
Your team’s workflows are unique — so why should your support tool restrict you to the same out-of-the-box parameters as everyone else? ? With a help desk you might be restricted to permissions levels, or have to choose from a set list of ways to escalate tickets.
With Front, you get to choose. Build your support workflows to match your team — not the other way around.
With custom routing rules, every message gets into the right hands immediately.
Advanced permission levels enable every teammate to see what you want them to see.
In-app integrations that sync in real-time with your other essential apps give every support rep the context he or she needs to answer customers better.
Got a single support team, specialized teams, or some blend of the two? No problem. How about engineers who need to see tickets but not actually respond? Yup. Brand-new reps who need to receive fewer messages than the rest of the crew while they’re onboarding? Front works for it all.
Plus, if you need to grab a resource from HelpDocs or Forumbee, update a Salesforce record, or check a customer’s NPS score in Delighted, you can do it all without leaving your inbox. No manual input and copy-and-pasting needed.
4. Is your whole company customer-driven?
With a help desk, access is limited to your support team — or to whomever you want to pay licenses for. And when access to customer feedback is limited, the voice of your customer gets smaller and smaller in the ears of your other teams.
We use Front here at Front, for every team in our company — including customer support. Because the entire company can all see support questions coming in, we’re all more in-tune with customer pain points and issues. To keep the focus on our customers, we make support a part of everyone’s job when they join, and this has contributed hugely to forming our collaborative and transparent culture.
5. How do you empower individual teammates to succeed?
As part of a customer support team, you spend a hefty portion of the day living in customer communication apps. Front brings all of that into one place, so instead of switching tabs to answer support tickets, you’re working in one place. Plus, your team can manage their individual email in Front, too, alongside all your shared inboxes. Using Front brings individual productivity tools to your team, in addition to customer support functionality, so teammates are empowered to do their best.
Snooze messages you can’t get to right away, and specify a time for them to come back up in your inbox later. Set reminders to follow up and make sure your customers got the answers they needed. Save message templates with resources and messages you send often to save time, and save them for your whole team to use and learn from. When the whole team can work together better, individuals can work more efficiently and do a great job .
6. What’s up next for your team?
When’s it time to add a new support rep? What times of day should we up our team headcount to meet high message volume? Inform your decision-making with insights and statistics on team and individual performance, like response time and busiest time of day, in Front’s analytics.
Front fuels teams from 2 teammates to 20,000. Over time as your business grows and changes, using shared inboxes instills a collaborative mindset in your team, and it helps keep individual teammates closely connected.
Front not only scales with your support team, but also within your company, since it’s a tool that works for multiple use cases — not solely support.
Shopify uses Front for their Merchant Success Management team, which gives high-touch support and account guidance to their largest enterprise clients. After seeing the benefits to the MSM team, they expanded Front’s capabilities and plugins to other teams to provide long-term solutions across the business. “It’s not just for support teams,” Business Operations Coordinator Samar Mirza said. “After we tried it for our Merchant Success Team, we realized it would be great for other teams too. So we’ve rolled it out for our HR and Business Ops teams, too.”
Help desks aren’t the only way to give personal customer support at scale. Instead, use Front to manage all your customer communications, so your team can work more productively and give better support for the long haul. To learn more about providing greater personal customer support, watch this interview on how Aircall uses Front to improve its CX.
Written by Emily Hackeling
Originally Published: 17 April 2020