Most people don’t think about freight until something doesn’t arrive on time. But speed matters long before anything hits the road. "This is a very competitive industry," says Mauricio Concha, Innovation Manager at GLT Logistics. "When customers need to ship cargo, they often go with the first company that can provide a quote and respond quickly. If you’re not fast, you can lose business in minutes."
Founded in 2002, GLT Logistics is a third-party logistics provider serving the United States, Mexico, and Canada. The company supports freight forwarders and logistics teams with domestic transportation solutions, a strong carrier network, and a customer-first approach guided by one promise: No Excuses. Just Solutions.
For a third-party logistics company operating at this scale, delivering on that promise requires coordination across every customer touchpoint. Managing this high volume of communication is one of Mauricio’s key responsibilities. With Front, GLT launched an initiative to bring more structure, speed, and visibility to one of its highest-traffic communication channels - and the results made the case for more.
“We launched Front as a focused project for one specific area of our operations - routing our Salesforce-connected inbox - and the impact was immediate: 14,000+ emails a month were processed 83% faster.”
Challenge
Coordinating thousands of customer conversations across growing teams
As GLT Logistics grew, the team remained focused on delivering a customer experience that matched the high standards they set for themselves and Front became a key part of making that possible.
"There was no easy way to track ownership," says Mauricio. "Everyone received the same email, and team members often had to call out across the room to coordinate who was handling each request."
Responding quickly in a highly competitive industry
Across GLT’s operations, teams manage a high volume of time-sensitive customer requests every day. As communication volumes grew, so did the need for a smarter, more scalable process. "If you multiply that workflow by hundreds of emails per day, it takes up a lot of time," says Mauricio.
Solution
Creating accountability and visibility with shared inboxes
With Front, GLT uses a shared inbox to create a centralized workspace with full visibility across the team. "Front changed our process completely," says Mauricio. "Now, every conversation has a clear owner, and the entire team can see who’s handling what.” This gives teams clearer accountability and reduces duplicate effort as the company scales.
Connecting the tools teams already rely on
By integrating Front with Salesforce, team members can view relevant shipment information directly from their inbox, with no switching between platforms required. GLT also uses Front’s automation capabilities to streamline routing and organization, giving teams a consistent, repeatable way to stay on top of high-volume inboxes.
"This is one of the best things we’ve ever done with Front," says Mauricio.
“For us, the value is clear. Front helps our team work more efficiently, stay organized, and move faster.”
Results
Cutting email processing time by 83%
The impact was immediate. GLT now processes approximately 14,000+ emails each month through the integration and has achieved an 83% reduction in processing time.
"The results spoke for themselves," says Mauricio. "We’re already working on bringing more of our operations into Front - because when something works this well, you don’t keep it contained."
Helping teams focus on higher-value work
Beyond time savings, Front improves the day-to-day employee experience by eliminating repetitive administrative steps and giving teams a clearer, faster workflow for managing customer communication.
"With Front, the team feels they can use their time for more valuable work instead of spending it searching for information and manually putting it into emails," says Mauricio. "Front has become a key part of how we move fast and never drop the ball - and we’re just getting started."