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Front launches Front Integration Partner Program to drive greater innovation across its technology ecosystem

Front Team

27 October 2022 • 0 min read

Program to enable greater business value for partners and offer customers seamless access to richer portfolio of integrations

SAN FRANCISCO — October 27, 2022 — Front, a communication hub for building strong customer relationships, today launched the Front Integration Partner Program to accelerate innovation and increase value for both partners and customers. With open APIs, Front already enables nearly 100 integrations with software and communication companies, including Salesforce, HubSpot, ClickUp, Aircall, and Dialpad. The Front Integration Partner Program will drive continued growth in integrations by delivering a foundation for a richer technology ecosystem. 

In today’s digital world, customers expect their tech stack to efficiently integrate with other tools to optimize their workflows. Front is committed to the creation and delivery of meaningful integrations with technology partners to ensure a seamless customer experience. The Front Integration Partner Program will provide partners with a suite of technology and go-to-market resources while delivering a diverse portfolio of integrations to ensure customers can build workflows and omnichannel experiences that best suit their needs.

“Front supports customers with high-stakes communications, and Front’s Integration Partner Program will play an essential role in ensuring customers have the ability to access every technology they need from one central location,” said Craig Klemp, VP of Partnerships at Front. “Front is committed to customer success, and we’re excited to launch the program to provide technology partners with an expanded platform for our combined solutions and to drive greater value for mutual customers.”

Teams use Front to collaboratively manage large volumes of inbound customer requests that demand human attention. Front aggregates a customer’s inbound messaging channels, from email to social to SMS, and routes messages to team inboxes or individual agents based on their content, context or metadata. With Front’s integrations, customers can add additional communications channels, as well as automatically retrieve and send data between Front and partner applications. 

The Front Integration Partner Program offers technology, product, sales, and marketing benefits across two tiers, Standard and Plus. Partners across both tiers will be able to drive new business through referrals and gain access to dedicated enablement resources, with opportunities to scale as installs increase. 

  • Integration Partners in the Standard tier will receive benefits including technical support, an integrations marketplace page, and select marketing activities. 

  • Integration Plus Partners in the Plus tier will receive benefits from the Standard tier, and additionally will be able to access previews into the Front platform and API roadmap, mutual sales enablement, and more opportunities for lead sharing and co-marketing. The Plus tier will be invite-only at the launch of the program.

Partner Comments on the Front Integration Partner Program

“Front has been a great partner to Aircall,” said Olivier Pailhes, co-founder of Aircall. “Our shared success is a direct result of the strong joining solution we offer to mutual customers and the spirit of collaboration between both organizations.” 

"Given the unpredictable state of the market, it’s more important than ever for businesses to maximize their resources, especially with regard to their time. Front’s integration with ClickUp enables users to quickly link, create, and action tasks from ClickUp in Front," said Marshall Tyler, Chief Strategy Officer, ClickUp. "By eliminating the need to switch between tools, users work off a single source of truth and are able to increase their productivity so that they can ultimately spend more time on high-value revenue-driving activities."

To learn more about the Front Integration Partner Program, please visit: https://front.com/partners/integration 

About Front

Front is a communication hub for building strong customer relationships on digital channels. For many businesses, almost every customer conversation can make or break the relationship — the stakes are that high. Front puts these conversations at the center of a team’s attention and surrounds them with collaboration capabilities and contextual data from multiple systems. This lets teams stay focused on delivering timely, accurate and deeply personalized communications. Over 8,000 businesses, including Shopify, Airbnb, Hulu, Lyft, and Mailchimp, use Front to build better customer relationships, one conversation at a time. To learn more, visit front.com.

Press contact:

Alex Cardenas

press@frontapp.com 

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Written by Front Team

Originally Published: 27 October 2022

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